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Weekly Webinar Series

The second of the 4R Marketing System

Today’s post will cover the second of the 4R’s of the 4R Marketing System: Reach. This system is really crucial to building any business because if no one knows you are there, they can’t buy your stuff. But let me define reach in a little more professional

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Introducing the 4R Marketing System

This week’s blog series is going to be a little short since I did take time off to be with my family during the holidays, but I wanted to start the year off right with a webinar on a marketing system that will really help your business

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Where do I send my traffic from my local online ads?

Where do I send my traffic from my local online ads?

I hope you got a lot out of yesterday’s webinar. There was great response and some really good questions. For those of you who weren’t able to make the live webinar, here is the replay link. So far this week, I’ve gone through goal setting, competition research

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Keyword research for your local online advertising campaign

Keyword research for your local online advertising campaign

So we have gone over goal setting and competition research for your local online advertising campaign and today I’m going to touch on keyword research. As I eluded to yesterday, this topic could fill a book and more, so I’ll try to provide enough information to be

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Research your local online advertising competition

Research your local online advertising competition

Yesterday we began our discussion about local online advertising in advance of tomorrow’s webinar on Google AdWords by going over goal setting for your campaign. Just to re-cap, setting a goal for your advertising is the first and one of the most critical steps in any advertising

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Think local online advertising is out of reach?

Think local online advertising is out of reach?

Just about every small business owner I’ve asked has not even considered paid local online advertising for their business. While I agree that this form of advertising isn’t right for every type of local business, it can be very effective if executed correctly. On a high level,

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What is the big takeaway when it comes to online reputation management?

What it all comes down to is that you can’t control what other people say about your business but you can control the context in which your business is discussed. Online reputation management is about making sure that the conversation about your business is always positive and

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How does thanking your customers fit into your online reputation management?

How does thanking your customers fit into your online reputation management?

This week’s posts are all about protecting your online reputation but it may not be clear at first how thanking your customers can help your online reputation management, but let me connect the dots. You can also see how this ties in by watching the replay of

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Online Reviews and Why They Matter

Online Reviews and Why They Matter

This week’s webinar on 12 Surefire Ways to Protect Your Reputation While Promoting Your Business is happening in a few minutes so I wanted to share this particular highlight that cuts to the core of this week’s topic, and that is online reviews. I touched on this

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The 5 Core Steps to Online Reputation Management

The 5 Core Steps to Online Reputation Management

If you are not ready to hire an online reputation management company¬†after yesterday’s blog post, Wednesday’s webinar on 12 Surefire Ways to Protect Your Reputation While Promoting Your Business will provide a wealth of information on online reputation management (ORM), but it comes down these 5 core

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