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Sus4Media Blog

How do I use Pinterest?

How do I use Pinterest?

This week’s webinar (Friday, 1/11 at 2pm Eastern) and blog series is going to focus on Pinterest. Like a lot of business owners, you probably think that social media is a big waste of time, it’s something that people with no life do when they come home

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The 4th R of the 4R Marketing System

Here’s a quick re-cap of this week’s posts covering the 4R Marketing System. The pyramid below give a quick outline but lets also review the first three R’s here. Reputation is the foundation of any business, online or off. If thousands of people find you because your

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The third "R" of the 4R Marketing System

So far this week we’ve gone over the first two of the 4R Marketing System: Reputation and Reach. Both these systems are critical to growing your business but in order to really maximize your marketing, all four systems must be in place. The third “R” is Resell.

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The second of the 4R Marketing System

Today’s post will cover the second of the 4R’s of the 4R Marketing System: Reach. This system is really crucial to building any business because if no one knows you are there, they can’t buy your stuff. But let me define reach in a little more professional

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Introducing the 4R Marketing System

This week’s blog series is going to be a little short since I did take time off to be with my family during the holidays, but I wanted to start the year off right with a webinar on a marketing system that will really help your business

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The importance of keywords in search engine optimization

The importance of keywords in search engine optimization

This week has been about getting back to basics with search engine optimization. The topics in this week’s blog series are aimed at educating the small business owner on the concepts behind search engine ranking. Knowing and implementing these basic concepts will allow any website to maintain

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Why every small business should have a blog

So far this week we have been discussing search engine optimization on a foundational basis to provide small business owners a way to be educated about how search engines rank websites and what activities are critical in getting a higher rank. We won’t be able to get

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Social Media and Search Engine Optimization

We’ve been working on search engine optimization all week, going back to the basics on the foundation of what the search engines use to rank websites. Monday I introduced the concept of relevancy and yesterday we went into links and how the different types of links impact

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Continuing our course on SEO 101

Yesterday we went back to basics with an introduction to search engine optimization. Today I’m going to take you a little deeper into demonstrating to Google that your site is relevant. I touched on links yesterday but want to spend a little more time on links today

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Getting back to the basics, Search Engine Optimization 101

I am taking a break from running my weekly webinars for the rest of the year because I want to save the good stuff for January so we can start off 2013 with a bang. This week I’m going to use my blogging time to get back

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