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Sus4Media Blog

Local Marketing Goes Global…

I can’t believe the blessings I’ve had in my life, this year in particular. I have met amazing people, helped a lot of great small businesses grow and been able to teach hundreds of entrepreneurs about social media marketing and search engine optimization. And the year is

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Where does the time go?

This article from Arianna Huffington was a real eye opener for me, partly because as a small business owner myself, I am constantly struggling with making sure that I spend my time wisely each day and partly because the service I provide for my clients is intended to

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Circles? I have them under my eyes, but do I need them online?

The short answer is yes. If you’re going to be on Google+ you need to understand and use Circles on Google+. As for your eyes, if you figure out how to get rid of those, let me know! The development of Circles on Google+ was one of

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Targeting your audience to maximize Google+

Targeting your audience to maximize Google+

Yesterday we went over some of the differences between Google+ and the other social networks that are out there and we will continue our series on Google+ today with a topic that is a bit bigger than social media marketing. Like any type of marketing, it’s important

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How Google+ differs from Facebook, Twitter and LinkedIn and why you should care

I started this week’s blog series about using Google+ to find quality prospects with an introduction to Google+ but I don’t know if I was successful in convincing my readers that this is a worthwhile social network. So here’s what sets Google+ apart from the other social

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How to Use Google+ to Find Quality Prospects

How to Use Google+ to Find Quality Prospects

This week’s webinar series is going to cover prospecting for your business using Google+. While the webinar is geared toward prospecting, I want to point out that Google+ will also contribute to the “reach” component of the 4R Marketing System in addition to being a powerful prospecting

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Facebook's new search feature: Facebook Graph Search

Facebook make a huge announcement yesterday that can’t be ignored by local businesses. If you have a small business and don’t have a Facebook page or aren’t active on Facebook engaging with your current customers or clients, you are leaving money on the table. How much depends

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Does Selling Directly from Pinterest Work?

Yesterday I shared the fun of Pinterest and how sharing and like gets you more followers and traffic to your website. It’s really powerful if you are able harness the traffic that is already there so go back and review yesterday’s post for some ideas. Businesses have

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Sharing and Liking on Pinterest to grow your business

After the first two posts on Pinterest, you might not be getting why Pinterest is really hot these days. What is all the fuss about with this site? So today we’re getting into why this is such a “sticky” site. Essentially Pinterest is all about looking at

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The nuts and bolts of Pinterest

This week’s blog series is on Pinterest as is our weekly webinar (Friday, 2pm Eastern) and yesterday’s post was a bit of an introduction to the social network. Essentially, Pinterest allows you to share and post photos grouped by your interests. As the old saying goes, a

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