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Sus4Media Blog

Small Business Owners Are Still Struggling with Social Media

I’ve been supporting small business owners and their online marketing for several years now and I’m still hearing the same problems time and time again. I don’t have time to learn how to do this. I understand what you’re telling me but I just don’t have the

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The “Work” of Publishing a Book

Writing is something that I love to do. I really could spend all day writing and I did just that to get this draft of my book (Stress-Free Media: How to Harness the Power of the Internet to Gain a Global Presence) completed. Now that the draft

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My New Book!

It’s a very exciting day for me because I got my book back from the editor yesterday, read through it, made some final edits and it’s just about ready to publish! The new book is called “Stress-Free Media: How to Harness the Power of the Internet to

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New Social Media Marketing Workshops

Next week I get to start my first series of workshops on social media marketing for small businesses and I’m very excited. I’ve been doing live workshops for over a year now, but this is the first time that I’ve put together a series that will tie

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At $1,000 per Share, Google Hummingbird Must be Working

Google’s stock price closed above $1,000 on Friday for the first time ever. They opened in 2005 at around $100 per share, not a bad gain for 8 years. What I’m curious about is whether or not this recent increase in value is tied it Google’s new

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Google Hummingbird Update

It’s very interesting to me that I’m not hearing a lot of buzz (or maybe “hum” is the right term…) about this major, major change that Google made recently (calling it Hummingbird because the new algorithm is “precise and fast”). The fact is that was the plan

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Google Hummingbird-Are we Starting Over Again?

Google Hummingbird-Are we Starting Over Again?

Last week Google announced that it had been using a completely new algorithm for about a month now. They are calling it the Hummingbird update and you can read more about it on their official blog here. While it will take time to fully understand how this

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Social Media Marketing Works Just about Anywhere

My trip to Johannesburg really was a life-changing event. I definitely have a different perspective on life, business, family and what’s really important (and conversely what’s not so important). This is not only true for me, but also for my two sons who were able to come

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Can Coming Late to the Table be Good Sometimes?

Just about every business person I spoke with in Johannesburg two weeks ago had the same reaction when I told them I was a social media manager. “Oh man, we need help with that!” Or they would say something like “We haven’t really been keeping up with

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3 Reasons Social Media Makes the World a Smaller Place

More amazing outcomes from my trip to South Africa, making me believe even more in the power of social media marketing to help small businesses grow (excerpted from my soon to be released book: Stress Free Media: How to Harness the Power of the Internet to Gain

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