Helping small businesses market themselves through social media with a local focus.
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New Social Media Marketing Workshops

Next week I get to start my first series of workshops on social media marketing for small businesses and I’m very excited. I’ve been doing live workshops for over a year now, but this is the first time that I’ve put together a series that will tie together and give small business owners a real foundation to market online. To attend these free workshops in the Bronx, click here and register, but for those of you who can’t attend in person, I’m going to give you a sneak peak at some of the content.

So many small business owners that I meet are still struggling with understanding how social media fits into their marketing. There are two camps, those that aren’t on social media at all so they’re completely starting from scratch and then there are those who are on social media but just don’t get how to really use social media as a tool to grow their business. There is confusion around how much “selling” can and should be done, what kinds of things to post or not post and how to interact with others on the various social media platforms. The best moments for me in my business are when I can shed some light for my clients and I see their light bulb turning on. What I’ve found is that for each client that light bulb gets turned on a different way so today’s post will hopefully help many of you get there, but if not, keep reading my subsequent posts and eventually it will click for you too. (If not, give me a call and I’ll “show you the light”!)

At the most basic level, and please don’t take this the wrong way, but social media is inherently social. If you are not on your pages on a regular basis sharing, commenting on and following other people’s content, then your content won’t be shared, commented on or followed. So, that concept is generally a pretty easy one for my clients to get, but the real question for them is always, do I really need to be on social media at all? Will it make me more money. My response is a paraphrase from the great Gary Vaynerchuck of VaynerMedia: “Your business only needs to be on social media if you want to stay in business.” Your competitors are there, your ideal customers or clients are there so you need to be there too.

The most important concept to learn in social media marketing is the concept that social media allows you to connect with your customers on a personal level through their likes, wants and desires. Once you have connected with someone on that level, you are not likely to lose them to a competitor and you are more likely to receive referrals since your customers will likely be talking about your product or service on Facebook or Twitter or YouTube and then you get free advertising! Is it starting to make sense? If not, join us next week for our discussion on Facebook and more specifics on how to use it for your small business.

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