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How does thanking your customers fit into your online reputation management?

This week’s posts are all about protecting your online reputation but it may not be clear at first how thanking your customers can help your online reputation management, but let me connect the dots. You can also see how this ties in by watching the replay of this weeks’ webinar: 12 Surefire Ways to Protect Your Reputation While Promoting Your Business. How many times have you received a thank you in a way that felt genuine? We hosted Thanksgiving this year for our family and a few extended family members and friends. It was a lovely meal and lots of fun to have everyone at our place. A few days after Thanksgiving, one of the extended family members sent us a hand-written thank you note for including them in our celebration. It was so genuine and heartfelt and truly not necessary and it really made us feel a tremendous amount of gratitude.

Fast forward to my business and now I am a business owner and am constantly thinking of ways that I can thank my customers for their business in ways that they will really feel. Can I give them a free service, or help them to optimize their latest video on YouTube just because I happened to watch it? What are ways that you can thank your customers or clients? When was the last time you received a hand-written thank you note? And if you did receive something so personal from a business owner, do you think you might mention it on your Facebook page? Do you think you might be more willing to give that business a positive review online? It’s such a quick and inexpensive way of really showing your customers that you appreciate them.

Consider handwritten holiday cards this year with a quick, thank you for your business and your personal signature. It will go a long way in letting your clients know you are thinking about them. For more ideas on ways to thank your customer, watch this weeks webinar replay.


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