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Protecting your online reputation

This is an area where many small business owners can gain a lot of traction online, or lose their footing altogether and most don’t take the time to research what kind of information is out there. I’m talking about online reviews. They can be your best friend or your worst enemy. Think about it from a customer’s point of view. I’m looking for a vet to take care of my littlest family member, my cat. Am I even going to think about a vet that has an overall rating of one star? Or even three out of five stars? If this is my best friend, am I going to drive an extra 10, 15 or even 30 minutes out of my way to go to a five star vet? You bet. It’s a simple thing to just do a Google search on your business every so often and see what comes up. Every business owner should know what happens when their business name comes up in a search online. If you have no reviews, take a few minutes to reach out to some of your past customers and ask them to share their thoughts about your business with others. Make it easy for them and give them a reward of some kind. Be creative with your rewards so it doesn’t seem like you are paying for a good review.

As always, if you have questions, don’t hesitate to contact me!

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